Do Non-League Football Clubs Need Apps? App Development on a shoestring budget
If you’re a fan of football, then you probably know that there are two different parts to the football pyramid UK. The Premier League and Football League are both run by the English Football Association (FA) and are considered to be the top professional leagues in England. The clubs in these divisions have access to top-tier budgets, funding and ultimately choose to invest in mobile apps across the board. Below this, there are non-league clubs: the budget here is generally lower and this ultimately makes the technology harder to access due the high cost.
However, in 2022 we saw that many non-league clubs, such as AFC Telford United, expanded into this space. This feat had many wondering - how had they managed to raise sufficient funds to create their very own bespoke mobile app?!
The answer is simple; they didn’t. Many clubs chose to work with Element16 Media, a fledgling media company specialising in the creation of such apps without the need to sell players or break the bank. Despite not being able to access a large budget or a dedicated team of 30 developers, these clubs were able to deploy their very own app to the app stores.
What's more, these clubs were able to regenerate the small initial investment by selling the advertising space on the apps to partners and sponsors of the club or charging a fee to download the app.
The benefits of having a bespoke mobile app are clear; the club can deliver exclusive content and marketing messages to supporters, while also being able to provide them with access to ticketing, membership and loyalty schemes. This is especially important for clubs that run multiple teams or age groups at the same time as it helps keep everyone informed about upcoming fixtures, results and news. The possibilities are endless.
When it comes to the skills required, the app can be designed and developed by a third-party developer or in-house team. The benefits of working with an external company are clear; they have the experience and expertise required to create a high-quality product that is fully functional and meets your requirements. They also have access to new technologies and trends that could help improve your app over time. If you're struggling to see where to start, why not talk to us at Element16 Media, we can set up a meeting to showcase how we can help out!
If you are looking to create a mobile app for your business or club, it’s important that you fully understand the process. This will ensure that you get the product you want and avoid any potential problems. There are many different aspects involved in creating an app, such as design and development, testing and user experience.
So? What are you waiting for? Why not set up your FREE consultation meeting with Element16 Media today? Simply drop us an email at info@element16media.com and we can bring your vision to life!